Prada, Christian Louboutin and Alexander Wang have come up tops according to new research into the search behaviour of consumers looking for luxury shoe brands online.
This first ever digital analysis of the luxury shoe industry was conducted by the Digital Luxury Group and measured the volume of searches for prestigious footwear brands on Google.
Alexander Wang (above) and Brian Atwood were the top two most searched for brands in the “new players” category, which is for brands created after 2000. Of the 10 brands in the category, these two held over 50% of the searches between them (with 29.57% and 27.19% respectively).
Mr Everywhere Christian Louboutin dominated the 24 brands in the “shoe heritage” category, for established brands for which shoes still remain a major piece of their business. Searches for the red-soled wonders clocked in at 44.89%. A distant second in the category was Jimmy Choo, with 11.10%.
Finally Prada and Gucci stood out in the “maison” category, for brands created before 2000 for which shoes have never represented more than 50% of the revenues of the brand. Prada held 23.2% of searches and Gucci 22.8%. Louis Vuitton was third with 11.8%.
The heels featured above are:
- Alexander Wang’s Anais metallic leather loafer pumps, £554.17 from net-a-porter
- Christian Louboutin’s No. 299 150 suede and python pumps, £645.83 from net-a-porter
- Prada’s python leather peep toe pump, $950 from Prada.
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