When Shellys London relaunched last year, I covered the event more in hope than expectation. Chunky platforms seemed like a trend that might not last forever (and it probably won’t), and I wondered just how much nostalgia people really would have for the 90’s. I’d pretty much written Shellys London off as a flash in the pan.
Sometimes it’s nice to be wrong.
Shellys latest contribution is a sneaker heel, a genre which is ever popular and mysteriously not made by all that many labels. Great then to lay my eyes on this 1970’s style sneaker (Man About The House, anyone?) on orange canvas fabric printed with a pretty floral pattern.
The shoe has a 4 1/2 inch thick heel and 1 1/2 inch platform. It’s called Asuven.
UPDATE, March 2018: unfortunately this high heel from back in 2014 has SOLD OUT. It was available for $90 back in the day. We have removed the dead links accordingly.
Counter-culture and grunge shoe specialists Shellys London are back. The shoe brand, which began in 1945, reached great popularity in the 1990s but lately has faded from view. However, thanks to a global licensing deal with Aldo, Shellys London has relaunched for Autumn / Winter 2013.
There’s a definite retro feel about the latest offerings, but the brand seems to have balanced this with an eye to the now. Social media – not even in existence in the brand’s heyday – has been embraced on its relaunch. For example, there is extensive use of Tumblr on the Shellys London website and the link to the label’s catalogue takes you straight to the Shellys London Pinterest page.
None of this will matter a jot of course if fashion has moved on and the new (old) styles aren’t up to it. Time will tell, but personally I’m loving this black leather mary jane with chunky platform from the new 2013 collection. Happily it is currently reduced from $130 to $116.99 at Zappos.com!
For more about the look and feel of the relaunched Shellys London brand, check out the trailer vid below.