Category Archives: New brands

Sarah Jessica Parker reveals the Carrie shoe from the SJP Collection

sjp carrie shoe

Ever since Sex and the City actress Sarah Jessica Parker’s shoe line the SJP collection was announced way back in June 2013 the brand has been slowly teasing its social media followers with hints and glimpses of what is to come when the collection finally debuts at selected Nordstrom stores and via on 28 February 2014.  Some things are starting to become clear: although it has been nearly 10 years since Sex and the City finished up, it now seems certain that the collection will draw heavily on its celebrity designer’s roots in the iconic TV show. Of course Carrie Bradshaw – SJP’s character in SATC  – was famous for loving designer shoes of all kinds, but she had a particular soft spot for Manolo Blahnik. And in what can only be life imitating art, the SJP collection is being produced in association with no less than George Malkemus, the president of Manolo Blahnik USA.

It’s probably no surprise then that SJP has today revealed via Instagram a strappy, closed-toe, single-sole pump called Carrie! Purplish in color (this may be SJP’s version of navy blue, but it looks purple enough to me), the Carrie has a low-riding T-strap and features four criss-crossing straps of the same hue near the pointed toe of the shoe. It might perhaps be said that this high heel would have been a little conservative for Ms Bradshaw back when she was ripping it up in her glory days, but the shoe is lovely and I can see how this classical, understated design could appeal to a wide audience.

sjp shoes

If the SJP Collection has got its slow-reveal social media policy right – and that itself will be an interesting question – the Carrie pump should fly off the shelves when it finally becomes available next month. We’ll certainly be watching with interest. One thing we are sure about right now is that the SJP Collection will be using plenty of the purple / navy / French navy color used in the Carrie shoe in some of Sarah Jessica Parker’s other shoe designs too. Here’s a close-up of another of the Italian-made high heels below, also from the SJP Collection‘s Instagram page (and yup, the page is run by SJP herself apparently).

sjp high heels

Kardashian Kollection shoes to launch in Australia

Kardashian Kollection shoes

The Kardashian juggernaut has released first pictures of the new Kardashian Kollection shoe line. The collection will launch in Australia in November 2013, retailing in department store David Jones and online at the Kardashian Shoes website.


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So far pictures of three different shoes from the collection’s first line up have been released. The first shoe is a chunky-heeled black and white double strap sandal, pictured at top. The second is a taupe, cage-effect sandal also with a chunky heel (this sneak peak picture was posted by Kim Kardashian on her  website yesterday).

Kardashian Kollection high heels

The third shoe is a closed-toe, open sided single-soled pump with a practical-looking high heel. This cute shoe was pictured on Kourtney Karsdashian’s webpage, with two different coloured ankle straps – purple and nude. The ankle strap heel is definitely on trend right now so we’re sure these will sell very quickly when they’re released.

Right now the brand’s website is still in “coming soon” mode but Kardashian lovers can signup for (free) VIP access which will allow them to be the first to access the new collection once it launches.

Kim Kardashian high heels

90s shoe brand Shellys London has relaunched

Shellys London high heels

Counter-culture and grunge shoe specialists Shellys London are back. The shoe brand, which began in 1945, reached great popularity in the 1990s but lately has faded from view. However, thanks to a global licensing deal with Aldo, Shellys London has relaunched for Autumn / Winter 2013.

There’s a definite retro feel about the latest offerings, but the brand seems to have balanced this with an eye to the now. Social media – not even in existence in the brand’s heyday – has been embraced on its relaunch. For example, there is extensive use of Tumblr on the Shellys London website and the link to the label’s catalogue takes you straight to the Shellys London Pinterest page.

None of this will matter a jot of course if fashion has moved on and the new (old) styles aren’t up to it. Time will tell, but personally I’m loving this black leather mary jane with chunky platform from the new 2013 collection. Happily it is currently reduced from $130 to $116.99 at!


shellys london shoes


For more about the look and feel of the relaunched Shellys London brand, check out the trailer vid below.

Nasty Gal’s success tracks the rise and rise of the internet

Online retailer Nasty Gal has been something of an internet sensation since its 28-year-old founder Sophia Amoruso opened the shop’s virtual doors in June 2008. Since then the LA based site has raised some $40 million and Forbes has recently reported that the “company is on its way to quadrupling sales this year to $128 million, racking up gross margins of more than 60%.”

spike platform shoes

So, how did Nasty Gal begin? The story of Sophia’s success tracks the development of the internet over the past few years. Sophia started an eBay store in 2006, selling only vintage clothing. She says that running the store taught her about perceived valued, and how to best present clothing and models to maximise revenue.

Fast forward two years and Sophia had her own Nasty Gal website up and running, and she transferred her social media focus from MySpace (where Nasty Gal had 30,000 followers) to Facebook. The principles Sophia learnt from her eBay days still guide the brand today.

neon platformsThe Nasty Gal phenomenon seems destined to continue to grow. Right now the company has over 50 staff (many hired through online sites Craigslist and LinkedIn) and is hiring dozens more. The positions currently open include an LA based shoe buyer. Amongst other requirements, potential applicants will need 3-5 years of buying and product development experience and a personality that complies with Nasty Gal’s “no assholes” policy. That sounds reasonable to us.

High heels are already an important part of the Nasty Gal brand and hopefully the brand will continue to grow its footwear offerings as it expands. Our favorites right now are these neon yellow Jolt Spike platforms. They’re available from Nasty Gal for $88.

For more on the story of Sophia Amoruso and Nasty Gal, see Sophia’s interview with Victoria Barret of Forbes here:

Bling out your bridal shoes, Sistar!

Bridal shoes

If there was an award for the most blinged-out bridal shoes on the planet right now then these high heels would have to go close to winning it. The peep toe shoes are the Starstruck Glitz, a handcrafted piece of wearable artwork from Sistar Shoes.

The shoe is made from crystal brooches with dozens of rhinestones, pearls and silver decorations combining to create a seemingly dazzling effect. Flowers feature prominently and there is a love heart which stands out at the top of the decorated heel. Starstruck Glitz retails from the Sistar Shoes website for $AU450.

The Sistar Shoes brand is relatively new, although they have now been selling and designing shoes online since 2010. Run, as the name would suggest, by two sisters, the brand already claims Lady Gaga and Paris Hilton as satisfied customers (Paris chose the closed-toe version of the Starstruck Glitz). The sisters are currently working on high heels for Mariah Carey and Jennifer Lopez.

The brand is based in Australia, but the owners have just got back from a successful promotional trip to America and told that they are currently working on some breathtaking new designs. Bring on the bling!

Mark Fast designs industrial-looking high heels for Aldo

high heels by Mark FastMark Fast has been setting setting tongues wagging in the fashion industry with his signature hand-made knitted dresses for a while now.  The talented designer also has a well established reputation for using so-called “plus sized” models on the catwalks to show off his lauded designs.

Now Fast has branched out into shoes, creating a high heel called Cregger in conjunction with ALDO. This court shoe (pictured above and in Fast’s original sketch below) comes in suede or patent and is available for $155 via Aldo in lilac, bone, light green and black.

shoe sketchThe Cregger high heels are being marked by ALDO as part of ALDO RISE, a collaboration between 6 emerging designers and the ALDO brand.

Fast explained that the inspiration for his collection “was the mechanics of creating clothes and shoes – how you can make something quite romantic and beautiful out of something quite industrial”:

That’s the great part of this collaboration is that I’m able to take that spirit and signature of my collection and inject it into shoes that a wide range of women who want to take part in my type of work can enjoy.

Faster by Mark FastIt has been a big few weeks for Fast. In April 2012 he won the All Walks Beyond the Catwalk Fashion Award at the inaugural Body Confidence Awards. The award was handed to Fast for “introducing the mix of realistically proportioned models within his catwalk shows at London Fashion Week since September 2009.”

See the ALDO RISE launch here:

“Real Housewives” star Adrienne Maloof launches shoe collection

“Real Housewives of Beverly Hills” star Adrienne Maloof has debuted her new capsule shoe collection. The collection has been designed in conjunction with French luxury footwear brand Charles Jourdan, and is starting to be launched in stores by Maloof this month including at Lord & Taylor, NYC on Saturday.

“I’ve been a lifelong fan of gorgeous shoes,” said Maloof in launching the collection, “and it really was a pleasure learning about and participating in the design process with [the Charles Jourdan] team.”

The collection is available online at For details of stores which will carry the line, see Where to get Adrienne Maloof by Charles Jourdan.

Pictured above are Adrienne Maloof’s Isabella stiletto clogs featuring an extreme island platform with a closed toe mule. With a 4 inch heel and 2 inch platform the clogs are $224 from

Below is the Imogen pump, with 3.5 inch heel and 1.5 inch platform. These closed-toe, pecan-coloured pumps are $199 from

Cheryl Cole releases first shoe collection

Pop icon Cheryl Cole has released her first shoe collection, which went on sale via stylist pick earlier this week. The heels were designed by Cole over a period of some months, with a lot of late nights into the bargain.  We don’t think she would have been lacking inspiration though- the star confessed to Grazia magazine that she owned about 2,000 pairs of shoes!

I hoard them all over the house, in cupboards in the kitchen, in the bathroom, every room.”There is a big chance when you open the fridge in my house there will be a pair of shoes at the bottom.

Cole explained her hand in the design process of the new range:

I think some people would be surprised by how hands on I’ve been, from the initial design to picking the right fabric, material, working out a structure and a shape that works.

One of our favourites from the new collection is the Ri Ri ponyskin boot (pictured above). Cole says she loves leopard print and loves high heels – “my favourite elements combined in one super sexy boot.”

Meanwhile Your Royal Hotness (below) is Cole’s “signature shoe” – “…it had to represent me – it’s girly but glam, all at the same time. I love every detail from the studs to the heart on the heel.”

Voice of Lisa Simpson launches high heel collection

It’s Happy Birthday today to Yeardley Smith, who has been the voice of Lisa Simpson since the wildly successful show the Simpsons debuted way back in  1987. And what better way to celebrate than with a sneak-peek at Yeardley’s newly launched brand of high heels?

The brand is called Marchez Vous (meaning “you walk” in French), and Yeardley says her mission is to marry beauty with comfort. In fact, she says that for heels to make her collection they must pass no fewer than five tests: they have to be comfortable, sexy, witty, unexpected and timeless!

The French brand name is a nod to Yeardley’s country of birth (that’s right; she was born in France) and the shoes in the Marchez Vous collection for fall 2011 are also all named for French connections. Featured above is a claret Capucine, a reference to the French actress and model best known for her comedic role in The Pink Panther.

There are some more pictures from the brand’s first collection in the gallery below. Some are available for pre-order from the Marchez Vous website, and others are still to come. However, if you’re looking for a bargain, look elsewhere. The Capucine costs $425 and other heels are around that price too. It’s not a bad side-earner for a voice actor who is reported to earn around $400,000 for each episode of the Simpsons,  but whether Marchez Vous reaches the lofty heights of the TV show remains to be seen.

Designer Feature: Kim & Marc of Auri Footwear

It’s the Holy Grail of fashion: a high heeled shoe that’s both fabulous and functional. We lovers of heels regularly sacrifice comfort for style, but thanks to dedicated designers like Kim Dingman and Marc Scepi of Auri Footwear, suffering for shoes may soon be a thing of the past.

Marc studied industrial design at Wentworth Institute of Technology in Boston, then an internship at New Balance led him to the world of footwear. Meanwhile Kim studied footwear design at FIDM in Los Angeles and later launched Jen + Kim – the customizable shoe brand that we discovered last year. The pair bring together ingenuity and creative vision with spectacular results.

The designers say that one of their ultimate ambitions is to “become internationally known for fusing technology with high fashion in footwear.” From the looks of it, it seems they are well on their way!


What was the first high heeled shoe you ever designed?
Marc: They Betty G from our Fall 2011 collection
Kim: The 1940’s from my personal collection at Jen + Kim Shoes.

What’s it like working as a design duo?
We have a good balance. One of us is however more technically oriented (Marc) while the other is more fashion oriented (Kim). We have a mutual level of respect for one another that lets us be open minded and free with our ideas.

How do fashion trends influence your design process?
They are so important, as if you’re off on what will work for the season, the whole collection looks off. You have to be in the lead with trends, not too fast because people then don’t understand your collection, but not too slow because then people think of you as dated.

What do you think about difficult high heels on the runway?
I think, if AURI made them, they’d be super comfortable and the models wouldn’t have to worry about any runway fumbles.

At what age is it appropriate for a girl to start wearing heels?
Kim: 16? I wanted to wear heels the moment I saw a pair but it takes some time to develop balance and there is nothing worse than someone wearing heels who doesn’t know how to walk in them.

If you could have only one pair of heels in your wardrobe, which would they be?
Our Fall Leona. They are honestly the most comfortable pair of pumps I have ever put on and the taupe sand snake is a perfect color for Fall AND Spring.

Find out more about Auri Footwear at Also visit the brand’s Facebook Page and follow them on Twitter.