Nine West will shortly be expanding its empire beyond shoes and clothing, to launch the brand’s very first fragrance. Called Love Fury, the scent will hit stores around January next year, together with an accompanying new exclusive pair of pointed toe pumps.
The Love Fury pump is pictured above in black satin but will be available in other colours as well. High heels will feature in the fragrance itself too because the stopper for the pretty bottles will be shaped like a Love Fury pump heel.
Is it a good idea for a shoe brand to branch out into fragrances or should Nine West stick to its knitting? Time will tell whether the sweet smell of success will follow the Love Fury fragrance to market.