When your shoes are the best loved items in your wardrobe it make sense that you would want to do your best to bring attention to them. Using shoe accessories is a great way to nicely frame your shoes and add variety to your footwear collection.
Way back in 2011, an unknown but enterprising entrepreneur came up with “shoellery”, a chic line of jewelry / jewellery for your ankles and feet.
Although it is no longer around, the business was hosted at shoellery.com. This was an interesting web address because it used a US .com domain but “shoellery” was spelt with a double l – like the UK spelling of jewellery (in the US we spell it with one l: jewelry).
As the image above shows, the shoellery.com site featured more than just your run-of-the-mill anklets. And they were not bargain basement either: the pieces sold for between $40 and $100.
Unfortunately, however you spell it, shoellery didn’t last.
We first published this article back in January 2011 to introduce the site to our audience. We don’t know exactly when it went dead, but the domain was for sale as early as 2014. Guess its back to the jewelry / jewellery then.