Prada’s hot rod shoe campaign – smoking hot

Prada has revealed its Spring / Summer 2012 advertising campaign featuring a series of gorgeous and glamorous ’50s style pictures shot by iconic fashion photographer Steven Meisel. The campaign promotes a collection of high heels designed by Miuccia Prada which are inspired by the 1950’s American tailfin auto era.


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One pump for all occasions. This is it.


As Prada puts it:

Bathed in sunlight. Fueled by optimism. Girls and cars stop and stare at the future in this Technicolor mise-en-scéne of desire.

The collection itself was unveiled in September 2011 at Milan fashion week and features shoes with hod-rod like flames shooting up the wearer’s leg, and heels with tailfins extending out the back drawn from the classic American Cadillac era.

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