If advertising is meant to get you noticed then Brian Atwood gets two thumbs up, but we can’t say we completely love what the creative department has done to publicise his latest high heels.
The designer’s Spring 2013 campaign consists of a video of supermodel Eva Herzigova wearing these exquisite $4,000 Sigrid high heels. The trouble is she’s wearing them in a swimming pool!
The fashion film is inspired by the famous pool scene by Marilyn Monroe in Something’s Got To Give, a movie which was abandoned uncompleted at the time of the star’s death.
The 2013 Brian Atwood version was shot by Mert & Marcus in London and features Herzigova taking off her robe and stepping into the swimming pool in these 6 inch heels. She then swims backstroke and what looks like, er, breaststroke before the stilettos tumble off into a watery grave.
To make sure the audience knows that the sandals are taking a bath, the film even shows an underwater shot of Herzigova with her feet and the shoes completely submerged. And people have been watching: the video (which is age restricted on YouTube) has been viewed over 425,000 times.
In the original 1962 scene, Marilyn Monroe actually splashed about in the swimming pool barefoot but that doesn’t seem to have deterred Atwood from letting Herzigova see if his designer floral sandals would improve her swimming stroke. In fact Atwood has been reported by style.com as saying that he thought the shoes resembled vintage swimming caps.
We can kind of see how that works when you look at the shoes front-on.
If we ever get our hands on a pair we’ll be keeping them on dry land, but kudos to Brian Atwood for a great, fun film clip and imaginative use of a very famous model. If you’re after some swimming shoes for yourself, then unfortunately time has expired: they’re sold out.
When they were available, Brian Atwood’s Sigrid flower-embellished sandals cost $3,995. Their six inch heel is offset by a two inch platform and they have a (non waterproof) leather lining and sole. See the making of the 2013 campaign film below.